Hello, I’m Alfred Tanuwidjaja (Chen),
a Singapore-based visual storyteller focused on lifestyle, people, and story-led content.

This space is where I share the stories behind my work — from social media content and brand films to personal moments, reflections, and lessons I pick up along the way. Think of it as a visual journal documenting both the creative process and life itself.

Alongside this, I run a video production studio focused on crafting brand story films for founder-led brands.

Thanks for being here.