Story-led video and photo content for brands

Content Strategist, Visual Creator and Educator
Singapore

Hello, I’m Alfred Tanuwidjaja (Chen),
a Singapore-based visual storyteller focused on lifestyle, people, and story-led content.

This space is where I share the stories behind my work — from social media content and brand films to personal moments, reflections, and lessons I pick up along the way. Think of it as a visual journal documenting both the creative process and life itself.

Alongside this, I run Miixostory, a video production studio focused on crafting brand story films for founder-led brands.

Thanks for being here.

Latest Projects

Findlay The Label

Knock on Wood

Empower Fitness

Photography:

Featured

The Stories Behind My Photos (Series 2)

You see, opportunities will come knocking on your door whether you are ready or not. I’ve had many similar experiences, and most of the time I didn’t take them—mainly because I was afraid or felt I lacked the experience, skills, or knowledge. But then again, when are we ever truly ready?

With a Camera in my hand, I learned all about my life

The turning point came when a professional photographer friend told me I had an eye for photography and encouraged me to try it. I didn’t act on her advice immediately, but I did a few years later. That’s when I started to understand the true power of images that tell stories.

How I Discovered My Photography Style

Everyone is unique, and it is up to us to identify our strengths and weaknesses. Paying attention to our weaknesses will affect the lifespan of what we do unless we want a change to transform our weaknesses into strengths instead. If this is not what you will do, work on your strengths instead, improve them, and be the best version of yourself.

How I Practice Storytelling Through Photos

Yes, I have a library of photos I took, which I am proud of, but none left an impression or resonated with me. Yes, they garner likes and positive comments on my social media pages, but none leave an impression or resonate with me. Then, after years of working as a photographer, I matured creatively and started to take a few steps back, breathe, and observe all the little things around me.

Do High-Quality Product Images Help Sell Your Brand?

High-quality product photos can make your brand stand out because they show you care about presenting your products well. But photos alone aren’t enough—they need to tell a story and connect with your audience emotionally.

Latest Articles

Featured

The More You Chase Money, the Less Your Brand Grows

In my experience, the more desperately you want something to work, the more you fixate on the end result — and the more you miss what’s happening around you. You become so focused on the big picture that you overlook the small opportunities that could actually get you there faster.

Your Work Is Beautiful. Your Message Isn’t Clear.

Create your work—but always think from a customer’s point of view first. If someone lands on your page, do they immediately understand what you do? Are there clear links to your store and obvious calls to action? Do your captions communicate that you are a brand that sells products?

Teaching Clients The Way I Learned Music

With a simple mindset shift—teaching as if we’re educating a room full of beginners and remembering that less is more—we become better communicators. We learn to explain more clearly, connect more deeply, and show clients how our product or service truly solves their problems.

Ready to know more?
Let’s schedule a call.

Alfred
+65 8828 2479
alfred@miixostory.com

Articles to help you —

Featured

The More You Chase Money, the Less Your Brand Grows

In my experience, the more desperately you want something to work, the more you fixate on the end result — and the more you miss what’s happening around you. You become so focused on the big picture that you overlook the small opportunities that could actually get you there faster.

Your Work Is Beautiful. Your Message Isn’t Clear.

Create your work—but always think from a customer’s point of view first. If someone lands on your page, do they immediately understand what you do? Are there clear links to your store and obvious calls to action? Do your captions communicate that you are a brand that sells products?

Teaching Clients The Way I Learned Music

With a simple mindset shift—teaching as if we’re educating a room full of beginners and remembering that less is more—we become better communicators. We learn to explain more clearly, connect more deeply, and show clients how our product or service truly solves their problems.

Story-led video and photo content for brands

Latest Projects

Photography:

Latest Articles

Ready to know more? Let’s schedule a call.

Articles to help you —

Ready to know more?
Let’s schedule a call.