Brand Story Films + Customer Experience

Telling the story of your brand through people, moments, and experiences — helping your audience understand your business and connect with what you stand for.

Hello, I’m Alfred Tanuwidjaja (Chen)
Based in Singapore
Creative Lead

Over the years, I’ve seen how founder-led brands offer unique products and services, but often struggle to connect with their audience or communicate what they do. This can lead to uncertainty and questions from potential customers — and that’s where I come in. I create brand story films that align with your brand, allowing your customers to connect with you on a personal level, building trust and long-term relationships.

These films can be featured on your website or social media, using visuals to show your story and customer experience — helping answer questions your audience may have before choosing you. It’s a film that lives with your brand long-term, building trust and connection over time.

Clients I’ve had the privilege of working with

In addition to his undeniable talent, Alfred is highly efficient and unobtrusive in his work, always blending seamlessly into the environment. He’s not only a consummate professional, but an absolute joy to work with—a true delight in every sense.

Aurora Kessler Kamenitz
Director, Employee & Executive Communications, Office of the President, Microsoft Asia

Where he really added to the project was that he doesn’t simply take a documentary approach to his work. He applies a natural, artistic talent for capturing people and their natural behaviour which gave us much more and brought the final film to life. In addition he is an incredibly helpful and thoroughly nice person to work with who will support you however he can until the project is done.

Neil Douwaite
Associate Director at Syren

He displayed the utmost professionalism, creativity, and efficiency throughout our project. Before we began, Alfred asked insightful questions that ensured our alignment and clarity. He skillfully captured remarkable video footage and photos of our team and customers.

Clara Chan
Sr Manager, Corporate & Product Marketing
Speedcast

Showreel: Lifestyle Brands

Showreel: Events & Experiences

The Candleist

"The Candleist" is a documentary-style brand story film featuring Melinda Olah, founder of The Candleist. It goes behind the scenes to capture the process of how her candles are made, while sharing the story behind her pieces and the beliefs that inspire her work.

SALTTWORKSHOP Junior

"SALTTWORKSHOP JUNIOR" is a brand story film featuring founder Royston Phang. He shares the story of how his workshop was founded, inspired by his role as a father and his desire to create a learning experience for his children through woodworking — which later grew into a workshop for people of all ages.

Ready to know more?
Let’s schedule a call.

Alfred
+65 8828 2479
alfred@miixostory.com

Articles to help you —

Featured

The More You Chase Money, the Less Your Brand Grows

In my experience, the more desperately you want something to work, the more you fixate on the end result — and the more you miss what’s happening around you. You become so focused on the big picture that you overlook the small opportunities that could actually get you there faster.

Your Work Is Beautiful. Your Message Isn’t Clear.

Create your work—but always think from a customer’s point of view first. If someone lands on your page, do they immediately understand what you do? Are there clear links to your store and obvious calls to action? Do your captions communicate that you are a brand that sells products?

Teaching Clients The Way I Learned Music

With a simple mindset shift—teaching as if we’re educating a room full of beginners and remembering that less is more—we become better communicators. We learn to explain more clearly, connect more deeply, and show clients how our product or service truly solves their problems.