Thoughtful storytelling, built on clarity and intention.
I didn’t start out thinking of myself as a content strategist.
I began as a photographer and filmmaker — focused on creating strong visuals. But over time, I noticed something: brands weren’t struggling because they lacked content. They were struggling because they didn’t know what to say, who they were speaking to, or why their content wasn’t connecting.
That’s when my work shifted.
Today, I work with brands as a visual creator and content strategist. Before a camera comes out, I focus on understanding the brand — its values, audience, challenges, and long-term goals. From there, I help shape the content direction: what stories to tell, how to tell them, and where visuals fit into the bigger picture.
Only after that foundation is clear do we move into execution.
Depending on the project, I may be directly involved in the photography and filming, or I may lead the creative direction and oversee the production process. What remains consistent is the strategy, visual standard, and intention behind every piece of content.
I believe good content isn’t about doing more or following trends. It’s about clarity. When content is built on strategy, visuals become more than just nice images — they become tools that build trust, connection, and long-term relationships with an audience.
If you’re looking for someone to simply create content, there are many great options out there.
But if you’re looking for a partner who can help you figure out what to say, how to say it, and how it all fits together — that’s where I bring the most value.
Yee Eng, Lee
Founder of Y Coaching Academy
Alfred and his team strike the perfect balance between friendly professionalism and creative expertise. We were consistently impressed with their ability to guide us through the process of creating and shooting our brand video. Alfred's patience, flexibility, and commitment to producing a high-quality video were truly remarkable. As a result, we now have a brand video that perfectly captures our essence and aligns seamlessly with our rebranding efforts. Thank you, Alfred and team, for your exceptional work!
Naz Miljanic
Chief Revenue Officer | Sales Director | LogiTech SaaS | Commercial Executive | P&L | Global Business Development
Alfred was hired to take some visuals for our networking event held in Jurong with our clients and partners to use in marketing collateral and LinkedIn posts. One of Alfred's special strengths is to capture the raw emotion of individuals that translates into a deeper and more meaningful asset that transcends words. Our clients and partners commented on the quality of the photography and enjoyed the experience.
The greatest strength of Alfred's is his unassuming ability to take photos without being intrusive or changing the dynamic of a room. I felt be focuses on allowing people and subjects to be their authentic selves and this transpires in photography and videography.
Aside from the quality of output itself, Alfred is just a wonderful guy to work with.
I would recommend him to anyone seeking his services.
Aurora Kessler Kamenitz
Director, Employee & Executive Communications, Office of the President | Microsoft Asia
I have had the pleasure of working with Alfred on both professional and personal projects, and I can confidently say that his work is exceptional. From the moment we began collaborating, I was impressed with the quality of his photography and videography. Alfred has a remarkable eye for capturing those authentic, unexpected moments that truly highlight the spirit of an event, making the final product feel natural and vibrant. Whether it’s still photography or video, he has a unique ability to put everything together quickly and beautifully.
In addition to his undeniable talent, Alfred is highly efficient and unobtrusive in his work, always blending seamlessly into the environment. He’s not only a consummate professional, but an absolute joy to work with—a true delight in every sense.
I have recommended Alfred to many friends and professional acquaintances, and I do so with the utmost confidence. His skill, work ethic, and positive personality make him an outstanding choice for any project. Thank you, Alfred, for all the amazing work you’ve done for me, my family, and my company!
Neil Douwaite
Associate Director at Syren
Alfred’s approach to the job was just what I needed. Someone who made sure he understood what we were trying to do and who we were interviewing and came up with suggestions and shots which captured exactly what we needed. Where he really added to the project was that he doesn’t simply take a documentary approach to his work. He applies a natural, artistic talent for capturing people and their natural behaviour which gave us much more and brought the final film to life. In addition he is an incredibly helpful and thoroughly nice person to work with who will support you however he can until the project is done.
