In my experience, the more desperately you want something to work, the more you fixate on the end result — and the more you miss what’s happening around you. You become so focused on the big picture that you overlook the small opportunities that could actually get you there faster.

Create your work—but always think from a customer’s point of view first. If someone lands on your page, do they immediately understand what you do? Are there clear links to your store and obvious calls to action? Do your captions communicate that you are a brand that sells products?

With a simple mindset shift—teaching as if we’re educating a room full of beginners and remembering that less is more—we become better communicators. We learn to explain more clearly, connect more deeply, and show clients how our product or service truly solves their problems.

Don’t treat your brand as just a product or service. Bring in your past experiences, life lessons, stories, painful moments, problems and solutions, relationships, and connections. Every little detail that has shaped you into who you are today belongs in your brand—and that’s what will help you stand out.

When revisiting your old content, adopt the mindset of improving it—making it significantly better than the first time you wrote or filmed it. The topic may stay the same, but the angle will naturally evolve because of your personal growth.

Once you’ve decided to start creating content for your brand, it feels like entering a whole new world. You’re excited, motivated, and ready to put your brand out there to help your customers. But after a while, reality kicks in — your content isn’t getting the reach it deserves, no one is watching your videos, and no one is contacting you.

What I find more effective is to share your solution wholeheartedly — keep it short, simple, and valuable — then move into your call to action. This allows viewers to digest your information while also building trust. It also shows generosity: you’re giving solutions and educating them without “forcing” them to buy anything first.

Think of it this way: every product or service, even if similar, is never truly identical. Our life experiences, stories, and reasons for doing what we do make us unique. By digging deeper into your "Why" and personal stories, you can create an "About Me" page that truly reflects your brand and stands out.

You started your brand for a reason. All you have to do is lean into that reason. Use your experiences and the stories that led you here as part of your content. Add a human element, and always view things from your customer’s perspective. That’s how you make content people remember.

In short, repurposing your content means taking a piece of content you’ve created for your brand and spreading it across multiple platforms where you intend to market your product or service. This strategy helps you create more content consistently, saves time, and gives you a smoother workflow and more breathing space. You work with your strengths instead of force-creating just for the sake of posting.

The goal isn’t to compete — it’s to stand out authentically. Showing your behind-the-scenes not only reveals what your audience can expect but also gives them a glimpse of who you are in a candid, emotional, and relatable way. So don’t be afraid to show what happens behind your brand — because there’s only one you.

We use templates or formats that others are already successful with — but without asking whether they actually represent us. That’s where burnout begins. When your content doesn’t feel like you, it becomes uncomfortable, unmotivating, and time-consuming — and eventually, you give it up.