The More You Chase Money, the Less Your Brand Grows
When you become obsessed with money, your focus shifts from value to price. And in doing so, you miss out on the journey that shapes who you are and what your brand is really about.
I once had a friend who made a lot of money selling everyday lifestyle products — from bags to water bottles, stationery, and kitchen items. In short, his store was like a dollar shop where you could get anything and everything for cheap.
For a while, business was good. But eventually, it failed.
Not because the products were bad, but because the principle behind his brand was simply:
“I just want to make a lot of money.”
That mindset worked until bigger platforms came in — e-commerce giants and global chains that could sell the same products cheaper, faster, and at scale. Almost overnight, his business became replaceable.
While he was busy chasing money, he could have been building a brand — positioning himself as the “one-dollar store” people could depend on. He could have been creating content, educating customers, showcasing products, and building a community through modern marketing channels like social media.
But at that time, those ideas felt unnecessary to him.
His thinking was:
“Why would I waste time creating content when I can just bring in more products and make more sales?”
And that’s exactly the trap.
When reality hit and competition increased, he had nothing to fall back on. No brand. No community. Just products. So the business collapsed.
When we are too obsessed with making sales, we miss out on important things that actually help us generate bigger and more sustainable sales in the long run.
Think about it this way:
When you are glued to making money, your strategy toolbox looks like this:
“That store is cheaper — I’ll be even cheaper.”
“They’re selling 3 for this price — I’ll sell 4 instead.”
It becomes an endless war of price and quantity.
And in today’s oversaturated market, that’s a race to the bottom.
Now imagine another version of this story.
A store sells similar products, but the owner isn’t obsessed with quick money. Of course, he wants to make good income — but he’s also focused on improving his brand, refining his strategy, and building a presence on social media.
He plays the long game.
Over time, people don’t just buy from him because of price — they buy because they resonate with his ideas, his values, and his brand.
So even if his product costs 2x more, customers still choose him.
Not because he’s cheaper.
But because he’s different.
There’s a saying:
“The less obsessed you are about something, the more you attract it.”
I finally understand what that means.
In my experience, the more desperately you want something to work, the more you fixate on the end result — and the more you miss what’s happening around you.
You become so focused on the big picture that you overlook the small opportunities that could actually get you there faster.
Sometimes, you’re not ready to receive what you want yet — not because you’re not good enough, but because you haven’t developed the skills, experience, or mindset required for that level.
And that only comes from the process.
From showing up.
From experimenting.
From learning.
From failing.
From building.
Before you obsess over what you want, take a step back.
Understand the journey you need to go through first.
Because in the end, money is not something you chase.
It’s something that emerges as a by-product of who you become and the value you create.
Thanks for reading!