How Do I Find My Voice Online?
Photo by Ismael Sánchez: https://www.pexels.com/photo/reflection-of-woman-s-eye-on-broken-mirror-2282000/
Backstory:
I’ve been asked quite a number of times by clients who want to start posting content online to share or educate their customers — but their biggest challenge is figuring out how to be uniquely themselves and how to find their voice.
My answer to them is this: find a way to share your value in the most time-efficient, comfortable, and purpose-driven way.
Take me, for example.
I experimented with this approach many years ago. I started by speaking in front of the camera, sharing my experiences. Even though those videos were shared among a decent number of non-followers, I felt really uncomfortable after a while. The videos took longer to produce, and I started procrastinating.
Next, I tried filming behind-the-scenes moments of my team and me in action during shoots — but it didn’t feel informative or relevant enough. It just looked cool.
Then, I created a series of blogs and used AI to voice them over with stock images because they were easy to produce — but they felt fake.
Then, I focused only on showing my final videos, but I realized that there will always be someone out there with videos far better than mine. A video is just a video without the stories or processes behind it — anyone can post a video.
Finally, I changed my perspective and started creating a journal-style series instead. I wanted my videos to be memorable to me, regardless of who watched them. I wanted to honour my clients and share the stories behind their brands — and the lessons they taught me.
Now, I pair my voiceovers with behind-the-scenes footage and short clips of the final video. In a way, these short videos show my audience who I am, what I’ve learned from my clients, how we work together, and the final product — all in one. But in reality, what they truly do is help me fulfil my goal of creating memories I can look back on and say, “Hey, we did a good job together.”
My Voice: My tone, how I sound, and being real.
Behind the Scenes: How we work together — memorable and fun.
Final Product: How the videos look and the effort we put in together.
Many times, we start by creating content that looks like what we consume.
We use templates or formats that others are already successful with — but without asking whether they actually represent us.
That’s where burnout begins. When your content doesn’t feel like you, it becomes uncomfortable, unmotivating, and time-consuming — and eventually, you give it up.
There’s always a way around this. From my experience, if creating content takes too much time, energy, or motivation to do consistently, it might not suit your style.
Yes, you can train yourself to get better at it — but ask yourself:
Do I have the time and energy to do that right now?
Because it takes a while for your content to reach the right audience, and if it feels forced or inconsistent, people will scroll past it.
Start small.
Share your expertise through written blogs, slides, or carousels first. Then, move on to captions, then voiceovers, and eventually, maybe speaking directly to the camera.
Thanks for reading!