Why you should show your Behind-the-Scenes
Photo by cottonbro studio: https://www.pexels.com/photo/man-in-black-t-shirt-sitting-on-sofa-chair-5026515/
Today, the internet is overflowing with similar products and services. The big question that often comes to mind is: How do I stand out and stay true to my brand — without lowering my prices or taking shortcuts?
The answer? Document and share your behind-the-scenes process.
No matter how amazing your products or services are, there will always be someone out there who’s cheaper, faster, or seemingly more value-driven. By showing your process and behind-the-scenes moments, you allow your customers to get to know you better — to see the people, the passion, and the effort behind your brand. This builds trust and helps you attract genuine supporters who truly connect with your values.
Not everyone will love your brand — and that’s okay. Being transparent about who you are helps you naturally build a community of like-minded supporters who do align with your vision.
People want to buy from brands they trust, believe in, and feel proud to support. Think of it this way: everyone’s journey is different. The experiences, challenges, and choices that shaped your path are what make your brand unique.
Here’s an example: imagine Yoga Studio A and Yoga Studio B, located side by side.
The founder of Studio A has a background in martial arts, so their yoga practice might integrate strength and discipline into traditional yoga techniques.
The founder of Studio B used to be a chef, so their approach might blend mindfulness with a focus on nourishment and balance through food.
Both teach yoga, but their stories — and therefore their audiences — are completely different. By sharing behind-the-scenes content, each studio gives potential clients a clearer idea of who they are and what makes their approach special.
The goal isn’t to compete — it’s to stand out authentically. Showing your behind-the-scenes not only reveals what your audience can expect but also gives them a glimpse of who you are in a candid, emotional, and relatable way.
So don’t be afraid to show what happens behind your brand — because there’s only one you.
Thanks for reading!