Yee Eng, founder of Y Coaching Academy, leads with warmth, openness, and authenticity. This film was created to capture her personality and the client experience—showing what it truly feels like to be part of her coaching community.
Rather than scripting or overproducing, we took a human-first, observational approach. Yee Eng led the story naturally, sharing her perspective while her clients spoke candidly about their journeys. By letting real conversations unfold, the video highlights trust, connection, and growth in a relatable, approachable way.
The film emphasizes experience over polish: audiences see Yee Eng as supportive, grounded, and genuinely present, while the academy’s sense of “family” shines through. By focusing on honesty, storytelling, and human connection, the video builds credibility and leaves viewers with a strong, memorable first impression.