Introduction

Dear Client,

The following rates are guideline figures and may vary based on the scope, complexity, and deliverables of each project. Many clients choose to optimise their production days by capturing multiple content pieces within a single session.

This approach allows us to scale deliverables efficiently, with additional content available through a flexible editing fee once the production setup is in place.

Video Production (Full Scale)

This service is suited for brands who require high-quality, polished videos for campaigns, launches, or advertisements — where visuals, pacing, and storytelling need to be carefully crafted.

I take on the role of video director, working closely with a dedicated production team to translate your ideas into a clear visual narrative. From concept to execution, we focus on creating videos that not only look good, but communicate your message effectively to your audience.

During pre-production, we work together to develop the concept, storyboard, schedule, and plan the shoot to ensure everything runs smoothly on filming day.

Cost: From SGD 4,000 to SGD 8,000

What’s included:

Full-day production

  • Creative direction & concept development

  • Storyboarding & shoot planning

  • Location recce (if required)

  • Professional production crew

  • Equipment & logistics

  • Editing with up to 3 rounds of revisions

  • Final deliverables tailored to your needs

Video Sample: https://youtu.be/fombqFsZ-DI
Behind-the-scenes: https://www.instagram.com/p/DJO781Hyo0M/?hl=en

Brand Story Film

This service is designed for founder-led brands who want to build trust and connection through authentic storytelling.

Brand story films focus less on being “perfect” and more on being real — capturing the people, values, and experiences behind your brand. The goal is to help your audience understand who you are, what you stand for, and why your brand exists.

I work closely with founders to shape their story into a natural on-camera narrative, guiding them through the process so they feel comfortable and confident in front of the camera. We capture real conversations, real moments, and real environments — turning them into a documentary-style film that reflects your brand honestly.

This type of film works especially well for websites, social media, and presentations where trust and clarity matter.

Cost: From SGD 2500.00 to SGD 4000.00

What’s included:

Full-day production

  • Creative direction & story development

  • Pre-shoot planning & recce

  • Two-person production team

  • Professional audio & video equipment

  • Editing with up to 3 rounds of revisions

  • Final deliverables based on your goals

Video Sample:
Shades of Feminity: https://youtu.be/hGM14JjsisI
Y Coaching Academy: https://youtu.be/6vZAcQBoT78
Showreel: https://youtu.be/RjijEynfN-0

Content Creation (Monthly)

This service is designed for brands who want to stay visible, relevant, and consistent — without having to constantly think about what to post or when to shoot.

Many brands see a spike in attention after a brand film or campaign, but struggle to maintain momentum over time. In an oversaturated market, consistency is what builds familiarity, trust, and long-term brand identity.

The monthly content creation service focuses on building a content library that you can draw from regularly. Each month includes two content sessions, spaced out to allow us to observe performance, refine what works, and gradually improve the quality and direction of your content.

I handle the planning, direction, filming, and editing — so you can focus on running your business while your content continues to work in the background.

Cost: SGD 2000.00

What’s included:

  • 2 content sessions per month (3 hours each)

  • Photo & video production

  • 3–5 short-form videos and 10–20 photos per session (based on your goals)

  • Content strategy & creative direction before each session

  • Equipment & logistics

  • Editing with up to 3 rounds of revisions

  • Final deliverables ready for social media

Work samples:
Reels Showreel: https://www.instagram.com/p/DTSP8GaDGSC/?hl=en
Photos & Case Studies: https://alfredtwj.com/short-forms

Content Creation (Ad Hoc)

This option is for brands that need content on a one-off basis — for a campaign, event, or specific launch.

It follows the same approach as the monthly service, but without long-term planning or performance tracking.

Cost: SGD 850.00

What’s included:

  • 2-hour content session

  • 3 short-form videos and 15 photos

  • Creative direction & shoot planning

  • Equipment & logistics

  • Editing with up to 3 rounds of revisions

  • Final deliverables based on your brief