I’ve worked with Sara Taseer, founder and designer of Sara Taseer Fine Jewellery, for many years now. Every time we film a new collection or campaign, it’s always clear what makes her brand special — she has a really strong connection to her designs and is very intentional about how they’re shared. Because of that, every shoot feels smooth, easy, and enjoyable.

For Sara, content isn’t just about one-off launches. With several collections coming out each year, it’s important for her to have a solid library of video content she can keep using. Instead of starting from zero every time, she now has a collection of edited, ready-to-use footage that works for social media, campaigns, or even educational content. It makes posting easier, more consistent, and a lot less stressful for her and her team.

Our approach has always been about working smart while still keeping the quality high. In one shoot, we usually cover a mix of things — lifestyle product shots, interviews, “About Us” style videos, and simple talking-head content. This way, we get a lot of usable material in a short amount of time, without it ever feeling rushed or forced.

What I really admire about Sara is her long-term mindset. A lot of brands only create content when they’re launching something, then disappear until the next campaign. But Sara keeps using and reworking her content library, trying new ways to share her story and staying present with her audience. It’s a very steady, thoughtful way of building a brand — and it’s exactly why people continue to connect with her work.

Find out more about Sara Taseer Fine Jewellery:
Official Website
Instagram