Findlay, The Label, Singapore
Findlay The Label is an Australian brand focused on producing a wide range of stylish organisational accessories, including quilted pouches, cosmetic bags, and specialised swimwear storage bags. Known for its “sleepwear or anywhere” concept, the brand features vibrant patterns and eco-friendly materials, designed to make packing and travel more organised and fashionable.
Recently, Findlay The Label launched a series of mini bag charm kits—cute yet bold, customisable beads that can be assembled and clipped onto your favourite everyday essentials. Together, we created 2 separate library of content, one with a group of ladies and another kid’s themed event. Our first order of business was to document these charm kits in action through a series of photos and reels, showing just how easy and visually satisfying the process is from start to finish. For the first shoot, Findlay The Label gathered a group of classy ladies to model, specifically as hand models—to highlight the details and craftsmanship of each charm.
When it comes to colourful products, I always envision visuals that feel both vibrant and clean at the same time. This allows the audience to be fully drawn to the product itself—how it looks on its own, with no gimmicks or over-edited filters. What you see is truly what you get. Framing plays an important role as well. Rather than staged photos or rigid setups, we focused on capturing movement—the process, the gestures, and the final product—all in one natural flow. This approach helps the audience feel at ease: nothing needs to be perfect. It’s about having fun, mixing and matching, and exploring creativity to its fullest—and that’s exactly what we set out to capture.
Next up — kids! Lots of them!
So, how do you capture kids in action while also fulfilling your role as a creator hired to market the main event and its products, in this case, the charms?
Easy. You let everything fall naturally into place.
Kids being kids, they always have endless surprises hidden up their sleeves. Leave them alone for a moment, and sooner or later they will create hilarious, chaotic, and genuinely heartwarming scenes for you to capture. Once those candid moments begin unfolding naturally, I then shift my focus towards their little masterpieces almost like doing a product shoot, but with kids involved.
Situations like these can get overwhelming very quickly, especially when taking on dual roles in both photography and videography. Kids move fast. Moments happen unexpectedly. Nothing stops. You are constantly switching between photo and video modes while trying not to miss anything.
Honestly, it is chaotic but also incredibly fun.
What usually helps me is focusing on one subject at a time. For example, I will start by taking photos of one child in action, then switch to video and film the same child from multiple angles while also capturing close-ups of the product they are working on. Once I feel like I have enough coverage, I move on to the next child and repeat the process all over again.
This approach makes everything feel much neater and easier to manage on my end, especially when trying to balance storytelling, product coverage, and candid moments all at once.
At the end of the day, the kids had fun, lots of tiny masterpieces were created — some admittedly looked a little weird, but in a funny and charming way. The products were captured nicely, clients were happy, and that wraps up another day on the job.