Helping lifestyle brands create visual content people can relate to.

I work with brands and events to capture real-life experiences — so customers, attendees, or audiences can see themselves in the moment.

Hello, I’m Alfred Tanuwidjaja (Chen)
Based in Singapore
Creative Lead

I work with brands to create visual content that feels clear, natural, and easy to connect with.

Before filming, I take time to understand the people behind the business, who they’re speaking to, and what they want their customers to experience.

From there, I shape a clear direction and translate it into real-life visuals that help audiences relate to the brand and see themselves in it.

Every decision is made with the end viewer in mind — so the content doesn’t just look good, but communicates clearly and feels real to the brand.

Clients I’ve had the privilege of working with

In addition to his undeniable talent, Alfred is highly efficient and unobtrusive in his work, always blending seamlessly into the environment. He’s not only a consummate professional, but an absolute joy to work with—a true delight in every sense.

Aurora Kessler Kamenitz
Director, Employee & Executive Communications, Office of the President, Microsoft Asia

Where he really added to the project was that he doesn’t simply take a documentary approach to his work. He applies a natural, artistic talent for capturing people and their natural behaviour which gave us much more and brought the final film to life. In addition he is an incredibly helpful and thoroughly nice person to work with who will support you however he can until the project is done.

Neil Douwaite
Associate Director at Syren

He displayed the utmost professionalism, creativity, and efficiency throughout our project. Before we began, Alfred asked insightful questions that ensured our alignment and clarity. He skillfully captured remarkable video footage and photos of our team and customers.

Clara Chan
Sr Manager, Corporate & Product Marketing
Speedcast

Showreel: Lifestyle Brands

Showreel: Events & corporate experiences

Let’s Connect

Alfred
+65 8828 2479
alfred@miixostory.com

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