3 Stages of Content Creation
1. Exploration — A Whole New World
Once you’ve decided to start creating content for your brand, it feels like entering a whole new world. You’re excited, motivated, and ready to put your brand out there to help your customers. But after a while, reality kicks in — your content isn’t getting the reach it deserves, no one is watching your videos, and no one is contacting you. Negativity starts creeping in. You begin to feel like it’s not working, so you try to create something “better,” copy others, or force yourself outside your comfort zone… only to sink deeper into frustration.
But here’s the truth: everyone goes through this stage.
The early phase is all about exploring what works for you. It’s about starting within your comfort zone so you can create consistently and show the human side of your brand.
Sometimes you might feel a video idea will work, but you’re not confident in video production yet — so you try, and it flops. And that’s okay. Good ideas and good videos take practice. If you’re just starting out with zero experience, it’s normal that it won’t work immediately.
Instead, start with content that’s simpler and more natural for you — maybe photos or blog posts. Build consistency first, then slowly improve your video skills over time. The goal is to create content that fits your current ability and time, while you continue building up your weaker areas. Everyone grows differently — don’t chase trends blindly.
Even if you’re not getting views or engagement, don’t stop. There are many reasons behind the quiet:
It takes time and enough content for your audience to understand your brand. Consistency is key.
You may not be creating from the heart. If your content lacks personal stories, struggles, and experiences, your audience won’t feel connected. Make your content yours.
Your visuals might lack quality. With so much competition, poor lighting, shaky video, or distorted audio can turn people away instantly. High-quality content acts as a strong first impression.
2. Building the Bridge — It’s Getting Somewhere
Next comes the stage where small wins start showing up. A like. A comment. A share. Celebrate these moments.
If someone comments, that means they took time to reach out — they care. Reply, connect, or even invite them to join your email list. If someone shares your post, it means your content mattered enough for them to show it to others. People don’t share things that don’t help or inspire them.
These small wins tell you which content is working. Identify what performs well, create more around that, improve it, and stay consistent. You never know which post might create a breakthrough.
3. Conversion & Congratulations
Finally, you’ll land your first contract or your first paying customers. This might happen early, late, or unexpectedly — and that’s the beauty of it.
When it happens, track which content led them to you. Ask them why they decided to buy. Use those insights to create even better content. Build around what works.
But here’s a warning:
When business gets busy and sales are coming in… don’t stop creating content.
Build a content library that lets you run your business and stay consistent online. Many brands neglect content when things get hectic — and once the quiet period comes, they panic and rush out content with no value.
Let your content work for you in the background while you focus on growing your business.
Final Thoughts
Always remember:
Appreciate small wins.
Improve your skills over time.
Be patient.
Practice consistency, no matter what stage you’re in.
If you have any questions, feel free to reach out — happy to help!
Thanks for reading!