The first 5 to 10 seconds are crucial to grab the audience's attention. We gathered a group of students, put them in front of the camera, and asked unexpected questions. Their reactions were hilarious, which will definitely capture the attention of parents, encouraging them to share the video and giving a fun glimpse into how the school operates. Next, we filmed the teachers and the principal, capturing their expertise, thoughts, and stories in an emotional, unscripted way – something natural and genuine.

For this video, I focused on having a conversation with the doctors, getting to know their passion and motivation behind what they do. This approach helped them speak freely and share personal stories as industry experts. The goal of a brand story video is to introduce your brand on a personal level, like a handshake before meeting someone in person. In this case, I wanted Osler Health to convey trust between the doctors and their patients.

For this video, I focused on having a conversation with the doctors, getting to know their passion and motivation behind what they do. This approach helped them speak freely and share personal stories as industry experts. The goal of a brand story video is to introduce your brand on a personal level, like a handshake before meeting someone in person. In this case, I wanted Osler Health to convey trust between the doctors and their patients.

He founded SALTTWORKSHOP JUNIOR, where he leads engaging woodworking workshops for children, encouraging them to turn their ideas and imaginations into tangible creations. In this video, viewers see Royston in action during his workshops and hear his inspiring stories about his mission and creative process.

Getting your photo taken can be stressful and uncomfortable for many people. I remember always feeling awkward about passport photos or any kind of pictures. That’s why a video that shows behind-the-scenes of your service or product can be a great way to comfort and connect with your audience, especially if they’re facing similar challenges.

Client testimonial videos are a powerful tool for building trust, as people are more likely to buy from those they trust. It's like a review board where future customers can get a feel for the brand. I prefer to have conversations with clients instead of asking set questions. This way, I get a range of responses and can guide them to the topics I want, while capturing honest, heartfelt answers.

The key to creating these kinds of videos is ensuring that your members feel comfortable and can speak openly. In this case, members playfully teased each other, which highlighted the fun and friendly side of living with people who were once strangers. It was about showcasing the real, organic connections between the members and the brand.

With so many brands launching products every day, it’s harder to stand out. A video that looks like all the others might get lost in the sea of content. Instead, by tapping into Jackson's followers and his personal story, we could reach the audience in a more authentic way. The right strategies and ideas behind your video are key to connecting with your audience.

Brand story videos often serve as introductions, kind of like a handshake. Your audience needs to connect with you before deciding to take the next step. I interviewed Shavonne to understand her work and the impact she wanted to have on her audience with her love for emotions, connections, and love. This step is key in showing how you want to present yourself.

Instead of creating a heavy, scripted storyboard, we wanted her audience to form their own views of her. We didn’t want her to hide behind a wall. As coaches, it’s important to show real results, so instead of having Yee Eng’s clients just praise her, we let them share their own stories as coaches. This also gave them a chance to shine, promoting them as coaches as well.

A milestone video like this demonstrates your expertise, team, and the value you offer to customers, helping to build long-term trust. However, it’s crucial to have a solid strategy and storyboard for these videos. Focus on connecting with your audience on a personal level, sharing how your brand can make an impact, rather than simply selling your product.