Why People Stop Watching Your Videos
If you Google or research the reasons why people stop watching videos quickly, it usually comes down to a few key points:
Bad hook
Long intro
No clear message
No connection
Not relatable
We’ve all come across videos that claim to have the solution we’re looking for, only to get frustrated because it takes too long to get to the point, beats around the bush, or feels too salesy. Sometimes, the fastest way to hook your audience is simply to get straight to the point.
Answer the question, give the solution, capture the viewer’s attention — then sell your product or service.
In the first five seconds, your video should ideally do one of the following:
Share the backstory
Answer the question or provide a solution
Give a clear call to action
Fitness Coach
Backstory:
“In my first year of training clients, the biggest struggle everyone had was staying consistent…”
Problem:
“If you’ve been working out for months but still see no results, this is probably why…”
Solution:
“Here’s a simple 10-minute routine you can do daily to burn fat without stepping into a gym…”
CTA:
“Before I show you the steps, download my free beginner workout plan in the link below.”
The most effective way to attract viewers' attention is to start with a story or incident that relates to or resonates with your viewers. This will allow them to put themselves in your shoes, identify that they face a similar problem, and you have a way out for them, keeping them intrigued.
Then, it comes down to the solution hook, where you share what your brand's product or service is all about, solving the problem.
However, it also depends on how much information you want to share. Some brands will direct their solutions towards - I have the answer, and to find out more, click the link or visit my website or download my free PDF. This adds an extra step where your viewers will have to act accordingly, which has a high chance of them turning away.
Fitness Coach
Hook:
“I used to spend hours in the gym every day and still see no results. Turns out, I was doing one thing wrong…”
Solution (share more, stand out, show your expertise):
“The truth is, most people don’t see results because they focus on intensity, not consistency. What finally changed everything for me was this:
A simple 25-minute routine — 10 minutes of strength, 10 minutes of conditioning, 5 minutes of mobility.
Tracking my calories realistically — not starving myself, just understanding what I ate.
Sticking to the same schedule instead of switching workouts too often.
When you commit to a structure like this, your body has time to adapt, and that’s when real progress happens.”
CTA:
“If you want a plan tailored to your lifestyle, work with me.”
Restaurant / Café
Hook:
“Our signature dish came from my grandma’s recipe — she always said simple ingredients make the best meals.”
Solution (share more, stand out, show your expertise):
“To elevate your home-cooked meals, start with these fundamentals:
Salt your pasta water like the sea — it brings flavour from the inside.
Cook the pasta 1 minute under the packet time so it finishes cooking in the sauce.
Always save some pasta water — it binds the sauce and pasta together naturally.
Finish with olive oil off heat to keep the aroma rich and fresh.
These steps turn an ordinary dish into something restaurant-level.”
CTA:
“Come try it — first-time diners get 10% off.”
E-commerce Water Bottle
Hook:
“I used to forget to drink water all day until I designed a bottle that reminds me automatically.”
Solution (share more, stand out, show your expertise):
“Staying hydrated is easier when you stick to a simple routine:
Sip 250ml every 2 hours — controlled sipping, not chugging.
Start your day with water before coffee to reduce dehydration.
Use time markers — visual reminders help you stay consistent.
Avoid drinking too much late at night — it disrupts sleep.
Your bottle should support your lifestyle, not complicate it.”
CTA:
“Get yours today — hydration starts now.”
What I find more effective is to share your solution wholeheartedly — keep it short, simple, and valuable — then move into your call to action. This allows viewers to digest your information while also building trust. It also shows generosity: you’re giving solutions and educating them without “forcing” them to buy anything first. You leave the ball in their court and let them make the decision themselves.
Let me summarise — First 5 to 10 seconds:
Address the problem and give a quick solution, followed by a short call to action.
Share a personal story to create a connection — something show-stopping — then end with a short call to action.
Attract, Connect and Build Trust.
Thanks for reading!