Does Your “About Us” Page Reflect Your Brand?
Photo by Anna Shvets: https://www.pexels.com/photo/cute-rabbit-with-eyeglasses-4588428/
The easiest way to find out is to ask yourself this question:
"Could anyone in a similar product or service industry use my 'About Me' section?"
If the answer is yes, then your page may be too generic—and that could be why your customers struggle to understand what you’re really about.
Think of it this way: every product or service, even if similar, is never truly identical. Our life experiences, stories, and reasons for doing what we do make us unique. By digging deeper into your "Why" and personal stories, you can create an "About Me" page that truly reflects your brand and stands out.
Here are a few examples of what only you can offer:
Fitness Apparel Brand
Generic: We make comfortable activewear.
Unique / “Only You” Style: We design apparel based on real movement patterns collected from hundreds of actual workouts. Every seam, stretch zone, and breathable panel is mapped to the body’s natural movements—so customers don’t just feel comfortable, they move better.
Skincare Brand
Generic: We make skincare that works for your skin.
Unique / “Only You” Style: We formulate skincare after studying your daily routines, environment, and stress triggers. Each product is designed to work with real-life habits—like how your morning commute affects your skin or the air conditioning patterns in your office—so results are noticeable, not assumed.
Coffee Brand
Generic: We roast premium coffee beans.
Unique / “Only You” Style: We roast our beans in micro-batches tailored to the exact weather and humidity of the day. By adjusting our process every morning, we preserve the flavour and aroma your customers notice in the very first sip—something no other roaster in the city does.
Real Estate / Property Services
Generic: We help you find your dream home.
Unique / “Only You” Style: We match homes to lifestyles, not listings. By understanding your daily habits, lighting preferences, noise tolerance, and commute patterns, we shortlist homes where life flows naturally—not just the ones that look good on paper.
These examples show how a detailed approach to your products or services can reflect what your brand truly stands for. With small tweaks or repositioning, you help customers understand your unique value and find the perfect fit.
Additionally, thinking this way motivates you to develop systems, solutions, and approaches that only you and your brand can offer. If your messaging is too generic, you risk blending in with competitors. By defining your unique stories and your "Why," you can stand out, strengthen your brand, and show customers why they should choose you.
Thanks for reading!