Flippa, Singapore
“Flippa is the #1 global online platform to buy and sell online businesses and digital assets. It’s where online business owners meet to trade assets, from Ecommerce stores, blogs, SaaS companies, mobile apps, social media accounts, newsletters and other online businesses.
In a time where there are more digital businesses than there are homes, the Flippa platform is at the heart of the new economy. We help our community to realize value, invest, make money and start new digital journeys. It’s a platform for entrepreneurs, side hustlers, hackers and new-age small business owners.” https://flippa.com/about/
Up to date, I have done three jobs for Flippa: two event-related projects and one portrait photo session for their Regional Director, Fiona Laidlaw, which I will share more about in another post. Today, I’ll be combining the two event projects I worked on for them — a highlight video and event photography on this page.
My first job was to produce a highlight video featuring the teams from Flippa and Google AdSense. It was an educational seminar that brought together guest speakers, entrepreneurs, and industry experts to learn more about how Flippa and Google AdSense can support their businesses.
The video itself was fairly straightforward: capturing the moments in between and allowing the audience to see what Flippa does outside of the office environment. Seminars can sometimes feel repetitive on video because they often involve similar actions and scenes throughout the day. To overcome this, I like to experiment with different angles and quick cuts to keep the storytelling engaging.
Beyond the visuals, I always think about the human connection behind the video and how the audience will emotionally respond to it. Sometimes, as industry experts, people can come across as overly professional or even a little intimidating on screen, which may unintentionally push potential clients away. To break that tension, I like gathering the team for a fun and slightly “cheesy” wave at the camera. Yes, it is a little cheesy but it works. Moments like these help humanise the brand and make the audience feel like, “Oh, these Google AdSense guys actually seem like a fun bunch to hang out with.”
As the evening went on, the sun slowly began to set, and the atmosphere completely changed. This was when everyone started networking, having drinks, and exchanging business cards. The sunlight poured into the room and created a fresh new mood, which I immediately took advantage of by experimenting with silhouettes and creating that warm “end-of-the-day” feeling that paired perfectly with the networking session.
It almost felt like the visual equivalent of:
“Alright guys, it was great meeting you… now it’s time to head home for dinner.”
Next up, we have yet another seminar, surprise! However, this was not shot back-to-back with the previous event. It actually took place a couple of months, or maybe even a year, later.
Before every corporate event photo or video session, I like setting small goals or challenges for myself. For this particular event, my goal was simple: capture as many genuine laughs and smiles as possible. In short, I was on a quest for emotionally driven moments. Challenging, yes, but also incredibly rewarding. Clients naturally gravitate towards these kinds of shots because they do more than just showcase a professional event — they show people genuinely enjoying themselves. It also makes future collaborations, sponsorships, and invitations feel more appealing and approachable.
Once again, I found myself lurking in the shadows, ready to pounce. Finger lightly resting on the shutter button, eyes scanning the room, focusing on scenes, anticipating reactions and moments before they happen and then… SNAP! A funny conversation breaks out.
Over the years, I’ve done many corporate event shoots, both photo and video, and I have to admit — they can start to feel repetitive after a while, especially when I’m hired for several hours. Speaker on stage. Networking. Panel discussion. Repeat.
But what keeps me going is looking beyond the obvious. I try to find the smaller details that complete the story — someone writing notes in a notebook, someone taking a photo of the presentation slides, a subtle nod from the audience, a quiet laugh in the corner. These little moments are what make an event feel alive.
I always create small “quests” for myself to make sure I capture both sides of the event: the polished, professional side and the fun, human side. Honestly, you should try it too!
Thanks for reading!
Find out more about Flippa
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