Findlay The Label is an Australian brand focused on producing a wide range of stylish organisational accessories, including quilted pouches, cosmetic bags, and specialised swimwear storage bags. Known for its “sleepwear or anywhere” concept, the brand features vibrant patterns and eco-friendly materials, designed to make packing and travel more organised and fashionable.

Recently, Findlay The Label launched a series of mini bag charm kits—cute yet bold, customisable beads that can be assembled and clipped onto your favourite everyday essentials. Our first order of business was to document these charm kits in action through a series of photos and reels, showing just how easy and visually satisfying the process is from start to finish. For the shoot, Findlay The Label gathered a group of classy ladies to model—specifically as hand models—to highlight the details and craftsmanship of each charm.

When it comes to colourful products, I always envision visuals that feel both vibrant and clean at the same time. This allows the audience to be fully drawn to the product itself—how it looks on its own, with no gimmicks or over-edited filters. What you see is truly what you get. Framing plays an important role as well. Rather than staged photos or rigid setups, we focused on capturing movement—the process, the gestures, and the final product—all in one natural flow. This approach helps the audience feel at ease: nothing needs to be perfect. It’s about having fun, mixing and matching, and exploring creativity to its fullest—and that’s exactly what we set out to capture.

Find out more about Findlay The Label:
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